Breaking the Barrier to Franchise Ownership



There are two main paths to owning a window cleaning home services business. You can go it on your own or buy into an established brand. Both have their advantages. Going it alone actually makes sense for those with sufficient business education and experience in the space. Unfortunately, many overestimate both their knowledge of business and their ability to perform well among serious competitors. Most who do enter the window cleaning business have little more than a strong hunch that they know what to do in any given situation but soon find that is not the case. The truth is almost everyone who begins in business makes many expensive and avoidable mistakes in those first crucial years. The actual earning potential in any business is directly proportional to one’s understanding of the peculiarities of the value proposition, the seamless reconciliation with the other important functions of the business, and the established rules of the market in which we all operate.



There are things that they know, there are things that they realize that they don’t know, but figure that they can learn along the way, and there are some things that they do not even know that they don’t know. That which they do know tends to be less than they thought and learning usually takes years to master. But that which they did not know that did not know, are the variables that present the greatest threat to their survival.



Hence people favor the existing brand where the playbook has already been written. Objectives are clear right from the outset. The unknown is revealed right from the start. After all most people in the early years waste tons of energy and money since it is difficult to hit targets that haven’t been constructed yet! Existing brands enjoy the competitive advantage of having started with simple systems, and over many years we’ve tested our ideas in the marketplace not just in our minds. The best performers have the habit of measuring their results.



Continuous improvement tends to favor those who’ve been working both on and at their

businesses over time. So far, we’ve addressed problems that lead to failure in new businesses in a very general way. The truth is franchise systems are not perfect either. There is no such thing as a human being who always makes the right decision even when following guidelines set down by concrete metrics. The key to success in business is to have a high percentage of effective decision-making track record, not to make all the right choices but to make a high percentage of the right choices. Having a solid foundation of “do this and don’t do that” guidelines along with effective standard operating procedures gives the entrepreneur benchmark standards to measure his performance along the journey. Such guiding structure is akin to a captain of a ship having a navigational assistant. You cannot arrive at a destination until you first know what the best locations are, how to prepare the ship for a long trip, and what and how many provisions will be necessary to sustain the crew along the way.



With the Happy Window Cleaning Franchise Opportunity, we’ve identified the key disadvantages of buying into a franchise business model and have developed practical solutions to lessen those barriers to entering the space. It is better for the industry at large that we bring a franchise advantage of professionalism to market, carrying a proven strong contention for sales and profit coming right out of the gate. Similarly, consumers deserve to have well-trained and proficient people in their service.



The first barrier we identified is the heavy burden of franchise fees. Every other reputable franchise brand is asking 20K or more in franchise fees, alone, just to get in. This precludes a great number of otherwise competent people from ever entering the race. As stewards of our trade, we want so much to help provide the proper training and conditioning needed for people to perform at their very best. Secondly, every brand requires its new franchise partner to enter a ten-year binding commitment. In one sense, this truly motivates the new franchise owner to meet the sales targets set by the franchisor, which isn’t all bad. But in practice, some people become completely overwhelmed by that pressure and wind up defaulting on their obligations and find themselves financially ruined. Just about every franchisor has failed franchisees on their Franchise Disclosure Documents. This information must be disclosed per the Federal Trade Commission’s regulations. Cases like these can be avoided.


So, we decided to take a slightly different approach. What Happy Window Cleaning does is take just $5,000 with a one-year licensing agreement. This modest sum allows the new business owner access to the full franchise training program, and they get the entire brand marketing mix to use for an entire season. This will allow people to find out whether business ownership in this space is going to work for them. Once that initial year is up, the business owner is allowed to decide whether he or she wants to continue without the brand. At this point, they have sufficient experience to swim under a different brand. We at Happy Window Cleaning are okay with that possibility. The “try before you completely buy in approach” fits our identity as a Christian company and it gives the new business owner free will over their career. We believe that the value our team offers is going to be all the persuasion our young partner needs to ultimately make the best decision for his or her future.



At the end of the year, the licensee partner can also exercise their option to keep their territory as a full-fledged franchisee for ten years for an additional sum of ten grand. So, in 350 days from the time of becoming a licensee, the United States Postal Service will deliver a copy of the Happy Window Cleaning Franchise Disclosure Document and has fifteen days to review and think about continuing with us. We believe that this new approach lowers the barrier to entry but at the same time, it maintains the high bar necessary to award a franchise. Not everyone who inquires about the business opportunity will be awarded a license. Some people are not suitable to be in business, and when this is the case, we tend to find out fairly quickly during the early interview process. Given a full year of documented performance, we will have a good idea of where your strengths and weaknesses are as a new business owner which helps to set realistic and more importantly reachable objectives for the second year in business.



As far as we know, no other company has offered the business license opportunity tailored by Happy Window Cleaning. It is a hit-an-miss for Happy Window Cleaning as we launch this program, but we believe that such an offering is also our humble contribution to helping people who want to join and test the industry but are weighing heavily on the above-mentioned factors. We get to make our name known outside the areas we normally service, and the licensee is given the chance to start a business with terms less onerous than a typical franchise.

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